Clarissa Labady
Clarissa Labady
Marketing Manager | Graphic Designer | Entrepreneur
Highlighted Examples of Marketing Management
All examples below are taken from my experience at Femmebot Clothing
Social Media Management
Meta Business Suite and Canva were helpful to me in keeping the posts that were published in the feed organized. In addition to showcasing the apparel, representing a clothing store captured the essence of the bohemian/punk rock aesthetic that the company aimed to achieve. Here's an example of how I set up the week for all three social media platforms during May 2023 (Instagram, TikTok, and Facebook).
Content Creation
Along with organizing the content, I filmed, edited, and photographed the clothing, products, and models for each social media feed. With the drive for more short-form video content, TikTok and Instagram Reels (also Instagram Live) were the main channels to boost content.
Here is an example of the summer collection on one model.
Click the screenshot to view the reel!
Logo Design
This brand wanted to update their logo to better reflect its spiritual and women's empowerment ideals. After coming up with a few concepts, I was asked to incorporate the brand name around an evil eye. The outcome is the present logo.
Website Design & Maintenance
This brand also wanted a fresh website design that showcased the clothing on real customers. Following a fashion show collaboration between Femmebot and The Humane Society, a photographer managed to get images of the model, which ultimately became the site's cover image. Maintaining brand image and product inventory were pivotal parts of my daily tasks. Here is an example of a hero image that included pictures from the fashion show.
Email Campaigning
Product marketing and sales heavily relied on the email campaigns to inform local patrons of special events. I crafted through Canva and pushed through a system called Square. Local artists, pop-up shops, and holiday sales are always promoted to help gain traction back at the store. Here is an example of one email campaign graphic featuring a local artist.
Promotional Graphics
Utilizing Canva and Procreate, I created promotional flyers and graphics for special events and local sales promotions. With information-heavy flyers, the store did best with certain words being emphasized. Here are two examples of the biggest sales this year (2023).
(Address' edited for privacy reasons)
Product Photography
Here is a small gallery of product photos I have taken during my time at Femmebot
